Operations

Trade Association Operations provides contract staff and support operations for CVTA. Offices are located at:

Connected Vehicle Trade Association
51037 Weston Drive
Plymouth, Michigan USA 48170

Office: (734) 354-0546
FAX: (734) 446-0326

Staff of the Office of the President

President
Scott J. McCormick, Connected Vehicle Trade Association, sjm@connectedvehicle.org

Scott has degrees in Mechanical and Aerospace Engineering, a Master’s in Business Administration, and Doctoral Research in Artificial Intelligence. Prior to being the President of the Connected Vehicle Trade Association, Scott was the Executive Director of the Automotive Multimedia Interface Collaboration, a nonprofit research organization of the world’s largest automakers. Prior to these positions, he was General Electric’s Factory with a Future Program Manager for both Transportation and Aircraft Engine Business Divisions, implementing over $1 billion in advanced automation and systems. Scott is the Chairman of the Global Telematics Forum and a member of Advisory Board of University of California, Berkeley’s Transportation Sustainability Research Center (TSRC). Scott has been appointed by the Secretary of Transportation to the ITS Program Advisory Committee to advise the Secretary on matters relating to the study, development, and implementation of Intelligent Transportation Systems.

Vice President, Industry Programs
Valerie Shuman, Principal of CVTA Member Company Shuman Consulting Group, LLC, vs@shumangroupllc.com

Ms. Shuman is an experienced Corporate Strategy professional, with twenty year track record of building corporate and industry value. She has partnered with global leaders to deliver ground-breaking new products and ventures in the global automotive, call center, telecommunications, quick service restaurant, IT professional services, location-based services, telematics, and Internet arenas. Professional roles have included strategic planning for established and start-up ventures, as well as marketing management, software product management and industry relations.


Vice President, Technology
Scott Andrews, Managing Partner of CVTA Member Company Cogenia Partners scott@cogenia.com

Mr. Andrews is the Managing Partner of Cogenia Partners, LLC, a technical consulting firm providing systems engineering, technical expert and strategic analysis services to the automotive and mobile computing industries. He is currently the Chief System Architect for the VII Consortium elements of the US DOT Vehicle Infrastructure Integration program, a large scale effort to apply modern computing and communications technologies to improve vehicle safety, transportation mobility, and driver convenience. Prior to founding Cogenia Partners, he was Founder and CEO of Cogenia, Inc, an enterprise software company aimed at providing the next generation of mobile information solutions to vehicles and handheld computing devices.

Director of Communications
Elaina Farnsworth, CEO of CVTA Member Company Mobile Comply efarnsworth@mobilecomply.com

Elaina Farnsworth is CEO and Founder of Mobile Comply. She is passionate about showing professionals how to leverage the power of Mobile and teaching them how to reach their audiences through proper strategic planning. Elaina passionately believes that consumers and automotive professionals with a mobile phone accessing, sharing, and utilizing mobile products, services, and information is the real key to transforming the global economy. She is a speaker and thought leader in the Mobile Industry and works together with companies to include best practices and mobile principles to launch effective solutions. Ms. Farnsworth recently launched a curriculum series “Demystifying Mobile” as an easy-to-understand guide to help businesses and organizations get started in mobile. She uses these concepts to help professionals create a new opportunity and establish a new connection in the industries of automotive, insurance, and healthcare.

Director of Member Marketing
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Linda Senigaglia, CEO of CVTA Member Company Royal Technology Advisors linda@royaltechadvisors.com

Linda Senigaglia brings a fresh perspective to the complexities of location based services and telematics. She is an accomplished executive with expertise from serving in key business development, product marketing, product management, and sales positions with leading companies in the ecosystem and value chain, such as Nokia, Magellan, TeleNav, iGo™ My Way, and Navigation Solutions. Linda utilizes her understanding of location based services, telematics, consumer electronics, and competitive market intelligence to develop strategic business partnerships, and create and execute successful growth strategies for Hertz corporate accounts.

Director, China Region
Helen Koo, Managing Director and China Chief Representative of CVTA Member Crestridge Consulting ahelenkoo@crestridgeconsult.com

Helen Koo, Managing Director and China Chief Representative of CVTA Member Crestridge Consulting, a fully owned subsidiary of the Los Angeles based Chen & Fan Accountancy, the largest Chinese owned accounting firm in the U.S. operating since 1972. Crestridge Consulting has been providing Sino-U.S. cross border investments, mergers and acquisitions services to China listed companies since 2003. Helen relocated from Los Angeles to Shanghai in 2008 and has been in charge of the China market for Crestridge Consulting. Prior to relocating to Shanghai, Helen worked as Vice President in Los Angeles for leading financial institutions including Wells Fargo, Merrill Lynch and Coutts, the world’s oldest private bank currently under Royal Bank of Scotland. Her experiences in the U.S. financial services arena spanned over 20 years and covered the areas of commercial banking, private banking, and asset management. Helen was in particular valuable to many Chinese owned businesses in the U.S. with her bilingual and bi-culture background. Since 1986, among her clients were some of the most well-known China companies and families. Helen earned a Bachelor’s degree in Business Management from Kean University in New Jersey. She also received her MBA degree in Finance from University of Michigan, Ann Arbor.